BLACK SOUP
 
 
 
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Helping video game developers and publishers succeed on YouTube and Twitch


Influencer Marketing Strategy

Tell us what your goals are and we’ll provide you with an effective solution to achieve those. The first step of every effective campaign is truly understanding what our clients want to achieve and deriving our approach from that.

 

tracking and reporting

Our automated reports provide you with an up to date, transparent overview of the campaign success. It also allows us to modify activations quickly to maximize the ROI.

 

live events

With events resurging from their pandemic hiatus, your customers are craving a unique in person experience. Our events team will combine your product with the influencers your customers love for a once in a lifetime activation they won’t soon forget.

INFLUENCER SELECTION

Identifying the difference between popularity and influence is key. We not only make sure the creator is a perfect fit for your brand, we also deep dive into their following to make sure their audience is right for your goals.

 

360 campaign management

From simple gameplay campaigns to complex live events with many moving parts, we thrive to leverage all existing marketing tools to make our campaigns a success. We see ourselves as project owners for our clients and coordinate all required activities related to our campaigns.

 

Consulting and Set-Up

Looking to start running recurring promotions in house, but don’t know where to start? We have you covered, our team has equipped dozens of companies just like yours with the tools and resources they need to succeed

CONTENT STRATEGY

Nothing loses a viewer's interest faster than a sponsor segment that has nothing to do with the content they were watching. We choose authenticity over interruption in our approach, leaving the viewer looking forward to the next activation.

 

intentional activations

Identifying the right platforms and how to utilize them varies for each campaign. Our experts make sure each activation fits both your goal and the platform.

 
 
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Camille Martinache

Co-Founder | LinkedIn

Timo Verschueren

Co-Founder | LinkedIn

Tori kazek

Senior Project Manager | LinkedIn

Björn MEIßner

Project Manager | LinkedIn

Naïwenn Brun

Project Manager | LinkedIn

Axel arent

Creative Concepter | LinkedIn

Charlie Brieckler

Project Manager | LinkedIn

IGNASI MARTINEZ

Project Manager | LinkedIn

Alexis Barray

Project Manager | LinkedIn

LUKAS LECHNER

Project Manager

ANNA SCHULTZE

Project Manager | LinkedIn

SAM OBENCHAIN

Business Development | LinkedIn

 

you ?

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CONTACT US

Find us in Berlin or drop a note below to get in touch.