Curse of the Dead Gods - Reveal & Launch

  • Country target: English

  • Goal: Produce content around the reveal of the game and activate players for the release of the early access build

  • Approach: For the reveal of the game we reached out to rogue-like specialists to make sure we would hype up the game for its core audience. Then for the final release campaign, we opened up the target audience, working with a broader pool of indie game enthusiasts.

  • Results:

    • We partnered with NorthernLion and 10 other creators for both the reveal and the release of the game. Each time exceeding our estimated views. (283% for the reveal video, 173% for the release)

    • We reached a total CCV of 9,260 on Twitch, and over 900,000 views on YouTube!

    • The whole campaign was an absolute success with 99% of positive engagement

    • We helped the game find its audience and it already became a must play in the genre!

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