Destiny 2 : beyond light

Country target: US, UK, Germany, France, Nordics.

Goal: Promote the Destiny 2 Beyond Light update and temporary discounts. The secondary goal was to re-engage, drive awareness, and ultimately win back lapsed Destiny 2 players with the new update.

Approach: Focus on gameplay activations to drive (new) user acquisition. By pairing influencers of varying experience levels into Fireteams, we reach different audiences, showcase the accessibility of the game, and illustrate what makes playing Destiny 2 with friends fun.

Results: Out of 11 content creators, 7 greatly performed over our estimations in terms of views and engagement.