Fortnite : bodyguard brawl-Campaign

Country target: Germany, France

Goal: The goal of the campaign was to build a hype, then reveal the Fortnite Season 15: Bodyguard Brawl.

Approach: By organizing a fun and creative event, the goal was to reactivate inactive players and retain current players by taping into the new quest-driven, continuous style of Fortnite in order to age the audience due to Fortnite becoming something more than just a one-off type of ecosystem. Working with talents that play Battle Royales that are focused heavily on PvP bounties while retaining a general competitive nature was the way to go.

Results: 228 minutes of stream on Twitch with an average of 50,000 viewers and 20,530,000 minutes watched in total on this campaign.