Gloomhaven - Launch

  • Country Target: EN

  • Goal: Introduce the digital adaptation of the no. 1 ranked board game to a gaming audience.

  • Approach: We worked with gaming channels that are board game enthusiasts and covered strategy games. To properly showcase the depth of strategic options in Gloomhaven we had the influencers make multiple videos. We also selected a specific influencer to create a highly professional guide and tutorial that Asmodee could use (licensed out) for their own marketing purposes.

  • Results:

    • Our campaign generated 58% more views than estimated, resulting in a €40 CPM for the English market.

    • Two influencer-made tutorials that Asmodee could use for their own marketing purposes.

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