HITMAN III - Launch Campaign

  • Country target: North America, United Kingdom, Germany, France

  • Goal: 1) Raise awareness for the launch of the newest and final game in the World of Assassination trilogy. 2) Reactivate players of the previous chapters by highlighting how HITMAN I and HITMAN II can be played within the engine of HITMAN III.

  • Approach: We worked with both a selection of HITMAN fans and variety gaming creators to reach both a core and a secondary target audience.

  • Results:

    • We reached close to 7 million views on YouTube, with many of the selected creators going beyond their required deliverables.

    • An accumulated viewership of 13k ccv on Twitch.

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