Insurgency: Sandstorm

  • Country target: English

  • Goal: Activate new players to try out Insurgency: Sandstorm during its free week on Steam.

  • Approach: Focusing on working with some of the most hardcore shooter channels, we scheduled their content to go live right at the start of the free week, giving it full exposure to the most fitted communities.

  • Results:

    • The campaign was a success, leading to 1,800,000 views on YouTube and a like ratio of 99%.

    • The content generated 60% more views than estimated, resulting in very low CPMs.

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