Mortal Kombat 11: Reveal Event London

  • Country target: Europe

  • Goal: Reach a broader target audience that never played or even heard about Mortal Kombat before, without losing touch with the existing fan-base.

  • Approach: We supported Warner in organizing a tournament in which traditional game influencers faced off against celebrities from the sports, music and film sector at the European launch event in London. The tournament was live-streamed and hyped by all participants on social media prior to the event.

  • Results:

    • 120k+ CCV on Twitch for the NA and EU event (happening the same day).

    • 10M+ Social Media Impressions on Twitter, Instagram & YouTube

    • A memorable experience for both influencers and celebrities

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