Overpass

  • Country target: English

  • Goal: Promote the official release of Overpass with just a handful of core influencers.

  • Approach: We focused our selection on creators covering (offroad) racing games on a professional level, when possible with a complete setup of steering wheel and camera.

  • Results:

    • From a selection of 5 influencers, 2 performed over 300% of our estimations.

    • This resulted in an overall CPM of 25€ for the whole campaign.

    • The campaign generated a total of 7,856 clicks to the game’s landing page.

Overpass