Pagan Online - Launch

  • Country target: US, Germany

  • Goal: For the early access release of Pagan Online, the goal was to reach the core ARPG community. By doing so, this would enable Wargaming to gather player feedback and tweak Pagan Online, setting it up for a successful launch when going into full release.

  • Approach: Using a benchmark of titles, we handpicked 40 creators with previous coverage of ARPG titles and activated them across YouTube and Twitch.

  • Results:

    • 40 creators across NA and EU, amassing over 1.6M views on YouTube.

    • 44k average live viewers on Twitch, with over 153 thousand hours of content watched.

Pagan Wallpaper.jpg