A Plague Tale: Innocence - Launch

  • Country target: North America, Europe

  • Goal: Deliver a cost efficient YouTube campaign with English-speaking creators delivering a large amount of impressions at low cost.

  • Approach: We chose three creators that are specialized in doing full walkthroughs for story-driven games to introduce the game to its core audience through a series of videos. On top we booked two larger variety gaming channels to reach a new audience.

  • Results:

    • Overall CPM below 25€

    • A total of 49 videos with 5 different influencers (3 of them ended up doing a full walkthrough)

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