Prison Architect - Psych Ward: Warden’s edition

  • Country target: English, French, German

  • Goal: Announce the release of Prison Architect’s latest “Psych Ward: Warden’s Edition” DLC on Twitch.

  • Approach: We established a thorough list of Twitch streamers who enjoyed the base version of the game in the past, either for its gameplay or its visual style and reactivated their communities for the release of the DLC.

  • Results:

    • We worked with 10 different creators, reaching a total of 18,750 average CCV.

    • Several creators kept playing the game, streaming for much longer than they were asked to as they enjoyed the new DLC.

    • This lead to over 4,500,000 minutes of gameplay watched on Twitch.

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