sea of solitude - switch release Campaign

Country target: US, UK, Germany and France

Goal: Promote the upcoming Switch release of Sea of Solitude on a Twitch campaign by spreading a positive message (the game deals with solitude of a young adult). The positivity message is more impotant to them than reaching a lot of views.

Approach: Since the game is about confronting your inner monsters, we targeted Twitch streamers that were not only into wholesome indie titles and also were known for building a positive community through their own positivity / openness about mental health concerns

Results: Great average overperformance of influencers' content.