Stellaris

  • Country Target: DACH

  • Goal: Do a post-launch campaign for Stellaris to measure the impact of influencer marketing.

  • Approach: Paradox Interactive paused all their Stellaris marketing activities for a short period to measure the organic uplift from streamers. We carefully selected various German streamers who mainly play strategy games and scheduled them to go live within the same time frame to generate a clear uplift.

  • Results:

    • Paradox was able to measure the clear impact that streamers have on the game’s sales.

    • Over 1,500,000 minutes of streaming watched.

    • Several influencers ended up playing longer than they were booked for.

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