Totally Accurate battle simulator (TABS), Totally Accurate battlegrounds (TABG), Rounds

Country target: International

Goal: Drive awareness for the full releases of TABS, TABG and Rounds, all on the same day of April 1st.

Approach: We opted for a mixed approach between organic influencer outreach and a sponsored influencer campaign to get the word out. We reached out to about 300 content creators to inform them of the upcoming updates and distributed keys. At the same time we engaged a dozen influencers to create sponsored content for the game and reach a different target audience from the core content creators who were willing to cover the game for free.

Results: Great average overperformance of influencers' content. From a selection of 13 influencers, 2 performed over 700% of our estimations.