The Cycle

  • Country target: NA & EU

  • Goal: Raise awareness for The Cycle’s season pass throughout season 1 and season 2.

  • Approach: Targeting a wide shooter audience, we executed a mix of gameplay and informative videos to spread the word about The Cycle.

  • Results:

    • We worked with over 40 different creators on YouTube and Twitch.

    • We generated over 3.9 million views on YouTube.

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