Vigor - Launch & GAMESCOM

  • Country target: North America, Europe

  • Goal: Generate awareness around Vigor’s release on Xbox One, both on social media and at Gamescom.

    Approach: For the release of Vigor we selected influencer in the survival shooter genre and invited influencers to come check out the game on the show floor at Gamescom. To appeal to a German audience, we had a German influencer do a signing session at the booth.

  • Results:

    • Thanks to a fitting selection we generated over 680k views on YouTube, 56% higher than estimated.

    • Live signing session at the Vigor booth at Gamescom with German influencer Battle Bros.

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