World of Tanks: Ambassador program - TwitchCon & Gamescom 2019

As part of a long-term partnership, we worked with one of Germany’s most well-known talents, HandOfblood, to become a World of Tanks ambassador. Aside from regular content activations on YouTube and social media, we also organized HandOfBlood’s activations at TwitchCon and Gamescom 2019, including:

• Live play/training session with Germany’s biggest World of Tanks community content creator

• Signing and photo shoot session

• Creation and giveaway of custom, limited edition HandOfBlood T-Shirts

• Community event where players were able to customize the Wargaming booth with HandOfBlood

• Most recently, his video of him dressed as a tank got picked up in an English Reddit thread, showing that creativity and passion is not bound to a language.