World War Z - Launch Campaign

• Country target: North America, Germany, France

• Goal: Reach a top 5 spot on Twitch during launch day and deliver a campaign that showcases the coop mode of the game.

• Approach: We selected and onboarded 28 creators, including some of the largest Twitch streamers (Lirik, Gronkh, Sodapoppin) and grouped them together with their friends to play World War Z in squads of four, showcasing the game from its best side.

• Results:

  • 130k+ CCV on Twitch

  • Top 3 right behind Fortnite and GTA that launched a patch the same day

  • 140h+ worth of content on YouTube & Twitch