Ylands

  • Country target: English

  • Goal: Promote the official release of Ylands after 2 years of early access, whilst also announcing that the game is now free to play.

  • Approach: We decided to focus on the creative aspect of the game, and partnered with influencers who could create their own mini-games and would try them out with their communities.

  • Results:

    • We teamed up BaronVonGames, Blitz and Drae to showcase the multiplayer content of the game reaching over 240,000 views combined.

    • Our campaign generated 43% more views than estimated, resulting in a €37 CPM.

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