Ad Infinitum
About the game
The horrors of war are far too often overlooked in video games. We tend to play overly glamourized action shooters that - admittedly - are a lot of fun, yet fail to capture the post traumatic stress that comes from serving in the battlefield. That’s where Ad Infinitum comes in. A psychological horror game where you fight the terrifying creatures invading your mind. Can you save your sanity?
Briefing
Publisher: NACON
Developer: Hekate
Platform: Steam
Geo target: English speaking
Release date: Sep 14th, 2023
Goal: Elevate gameplay content for the launch of horror title Ad Infinitum.
Approach
For the launch of Ad Infinitum, we wanted to elevate gameplay activations by bringing the horror nature of the game to reality. To achieve this, we developed custom mirrors that symbolize the protagonist’s suffering from PTSD. These mirrors each contained 10 custom voice lines and were sent to creators 8-BitRyan and Insym. These voice lines, incorporated into their gameplay experience by following a carefully crafted script, allowed each creator to interact with their mirror to create unique moments. The mirrors respond with the creator’s voice (replicated via AI) either assisting the character or leading them to their demise.
This immersive approach enhances the engagement and storytelling surrounding Ad Infinitum, creating a unique and impactful experience for both creators and their audiences.
Results
YouTube: +1.2 million views (both creators performing significantly above our estimates)
Twitch:
Average cumulated CCV 7,000
Peak cumulated CCV 9,000
