Corepunk
BRIEFING
Goal: Drive awareness and engagement for the Early Access launch of Corepunk, a brand-new MMO title.
Release Date: December 26, 2024
Platform: PC
Business Model: Premium
Key Territories: Global, with focus on English, German, French, Spanish, and LATAM audiences
ABOUT THE GAME
Corepunk isn’t just another MMORPG: it’s a living world where the fog hides secrets, every exploration is tense, and every PvP encounter can change the course of the game. From deep hero customization to the unique blend of PvE and PvP, Corepunk rewards players who dare to explore, plan, and cooperate, offering an experience that is as strategic as it is thrilling.
CAMPAIGN APPROACH
Launching a new MMO is a rare opportunity that requires both breadth (to bring in fresh audiences) and depth (to activate established MMO influencers trusted by long-time fans). Our strategy combined:
Paid Campaign: Activating creators across Twitch, YouTube, and TikTok.
Streamer Challenge Activation: Custom Twitch assets incentivizing viewers with Twitch subs & game keys.
Organic Campaign: Outreach to 300 creators across different sizes and genres, providing keys for both personal gameplay and community giveaways.
RESULTS
PAID CAMPAIGN PERFORMANCE
Twitch
87,000 cumulated average CCV | 117,000 peak CCV
56k hours watched
114% of estimated reach
Overtime streaming: +77 minutes on average
Top performers: Juliversal (288%), Bonjwa (205%), ZeratoR (182%), HolladieWaldfee (177%), Phunkroyal (170%)
YouTube
63,000 views (54% of estimated reach)
Average engagement rate: 3%
TikTok
719,400 views (423% of estimated reach)
Spark Ads ensured balance between views and engagement
Best performer: Rixx TV, driving high view volume despite smaller following
ORGANIC CAMPAIGN RESULTS
Outreach: 333 creators | Responses: 83 (24.9%)
Content created: 160 pieces
Twitch Organic: 44,000 avg. CCV | 14.6M minutes watched
YouTube Organic: 104k+ views (SwoleBenji, JackFyah among top performers)
Earned Media Value (EMV): €393,000
Highlights:
Force Gaming’s video with +190k views
DatModz with 33k hours watched
Xaryu hitting 3,391 average CCV
Cahos Gaming streaming 128 hours organically (Example of one of his VODs)
CONCLUSIONS & LEARNINGS
Twitch dominated results with significant overperformance across international markets.
TikTok Spark Ads delivered highly cost-effective reach and strong CTR.
Organic outreach yielded extraordinary EMV, proving the MMO community’s appetite for Corepunk.
Overtime streaming showcased genuine creator interest beyond contractual obligations.
As a summary, the Corepunk Early Access campaign delivered strong results, with Twitch and organic outreach driving visibility, engagement, and website traffic well above expectations.
Twitch Clips
