Curse Of The Dead Gods

case study
Written By Black Soup

BRIEFING

  • Publisher: Focus Entertainment

  • Developer: Passtech Games

  • Game: Curse of the Dead Gods

  • Gaming Platforms: XONE, PC, PS4, Switch

  • Goal: Produce content around the reveal of the game and activate players for the release of the early access build

  • Release Date: October 9, 2025

  • Geos: English speaking

  • Social Platforms: YouTube, Twitch

Approach

For the reveal of the game we reached out to rogue-like specialists to make sure we would hype up the game for its core audience. Then for the final release campaign, we opened up the target audience, working with a broader pool of indie game enthusiasts.

Results

  • We partnered with NorthernLion and 10 other creators for both the reveal and the release of the game. Each time exceeding our estimated views. (283% for the reveal video, 173% for the release)

  • We reached a total CCV of 9,260 on Twitch, and over 900,000 views on YouTube!

  • The whole campaign was an absolute success with 99% of positive engagement

  • We helped the game find its audience and it already became a must play in the genre!

Black Soup https://www.blacksoup.gg
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