Hitman III

case study

Jan 20

Written By Black Soup

Briefing

Developer: IO Interactive A/S

Publisher: IO Interactive A/S

Release date: 20 Jan, 2021

Platforms: PC, Playstation, Xbox, Nintendo Switch

GEO’s: North America, United Kingdom, Germany, France

1) Raise awareness for the launch of the newest and final game in the World of Assassination trilogy.

2) Reactivate players of the previous chapters by highlighting how HITMAN I and HITMAN II can be played within the engine of HITMAN III.

We worked with both a selection of HITMAN fans and variety gaming creators to reach both a core and a secondary target audience.

We reached close to 7 million views on YouTube, with many of the selected creators going beyond their required deliverables.
An accumulated viewership of 13k ccv on Twitch.