World War Z

case study
Written By Black Soup

Briefing

  • Developer: Saber Interactive Inc

  • Publisher: Saber Interactive Inc

  • Release date: 16 April, 2019

  • Platforms: PC, Playstation 4/5, Xbox, Switch

  • GEO’s: North America, Germany, France

Goal

Reach a top 5 spot on Twitch during launch day and deliver a campaign that showcases the co-op mode of the game.

Approach

We selected and onboarded 28 creators, including some of the largest Twitch streamers (Lirik, Gronkh, Sodapoppin) and grouped them together with their friends to play World War Z in squads of four, showcasing the game from its best side.

Results

  • 130k cumulative CCV on Twitch

  • Top 3 right behind Fortnite and GTA that launched a patch the same day

  • 140h+ worth of content on YouTube & Twitch

Black Soup https://www.blacksoup.gg
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